Notes for trust officers, private bankers and others concerned with estate and trust planning, from a Merrill Anderson Senior Editor and his retired mentor.
Saturday, August 26, 2017
Men, Women and Investing in 1967
How do men and women differ? As a Google engineer discovered recently, that topic may be too hot to handle. Yet financial marketers have long believed in the need for sex-specific messages.
Here are examples from Chemical Bank's ads fifty years ago.
The ad agency's perception: Men care about process: an investment adviser who works hard.
Women care about results: investment peace of mind.
1 comment:
Those Chemical Bank ads might have a place in Ms. magazines hall of shame.
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