Notes for trust officers, private bankers and others concerned with estate and trust planning, from a Merrill Anderson Senior Editor and his retired mentor.
Tuesday, December 05, 2006
Trust Advertising in 1956
From a November, 1956 New Yorker, here's a glimpse of what a typical trust ad from a NY trust institution looked like in those days.
The Guaranty ad gives you a greater appreciation of the creativity that went into the Chase nest egg ads from the same era, as seen here and here.
No wonder those old Chase nest-egg ads now sell as collectibles on eBay.
2 comments:
Did you write this one, Jim?
When this ad appeared, I was working in market research, about to start a six-month assignment with Pfizer.
Can I sell you a motion-sickness pill?
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