Thursday, July 19, 2007

Can You Cross Sell in an Online Bank?

Banks need more and better tellers, The Wall Street Journal notes (subscribers only):

"For banks, the entry-level teller position has become the primary way to win new customers and sell new services to existing ones."

But how do you cross sell home loans and investment products, or even living trusts, if there are no tellers, no bank branches?

Welcome to the bank of the future. And that future could be, like, tomorrow. Read what Money magazine's Eric Schurenberg said yesterday on the Nightly Business Report:
Until recently, banks that exist online and only online were basically just repositories of high-yield savings accounts. You needed a regular bank to use cash machines and write checks. Well, no more. Pure online banks, like E-trade bank, HSBC Direct and Everbank, have come of age. One of them may just be better for you than your current brick and mortar branch.

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