Thursday, May 28, 2009

A Wealth Manager For Susan Boyle?

Cheer up, investors, we're just reliving 1973-1982! That popular notion pops up in Alan Steel's piece in the Telegraph. Check out his Scottish firm's web site – comfy and cozier than you would expect from a U.S. asset manager. Alan Steel looks like a firm that would welcome suddenly richer common folk like Susan Boyle.

At Steel's web site, watch his video and "magic number" feature. The marketing lesson? To U.S. ears, even routine thoughts sound better when delivered with a Scots burr.

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