Monday, November 15, 2010

Rounding Up the Millionaires

Robert Frank's Wealth Report spotlights a new survey of high-net-worth-investors, produced by U.S. Bank and Harris Interactive. Most respondents indicate they've maintained their long-term investments but have not seen their net worth return to 2008 highs. Welcome to the club.

The survey's full name is impressive: The Private Client Reserve of U.S. Bank Millionaire Investor Insights Annual Survey. Reserve? Innovative term for a financial services unit. As a noun, the Oxford Dictionary tells us, "reserve" is generally used in the plural: "financial reserves," "military reserves." The second meaning may be closer to U. S. Bank's intent:
A place set aside for special use, in particular
  • an area designated as a habitat for a native people.
  • a protected area for wildlife.
Hope this doesn't mean millionaires are an endangered species.

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