Monday, December 12, 2011

About That Favicon

If Jim Gust's post resulted in identification of this blog's new favicon, It escaped me. So I'll explain.

In its early days, The Merrill Anderson Company was a little ad agency trying to look mature in the eyes of stodgy bankers. The company letterhead featured a discreet Merrill Anderson monogram, printed in brown ink on buff paper. The first rough sketch must have looked something like this:


By the 1960s, the company needed a mod look. The resulting abstraction of the monogram – twin peaks plus one – may not have been the art department's finest design solution, but it did inspire a welcome switch from buff to white stationery.

1 comment:

Jim Gust said...

I can see the M and the A in your sketch of the original, not so much in the revised version. Thanks for the explanation!