Wealth Management Ads, Fall of ’65

A few ads from the year When Wall Street Was Sitting Pretty.

New England had lots of antique shops five decades ago; visiting them was a popular fall pastime.

In the 1960's, only Merrill Lynch's thundering herd was bigger than Bache and Co.

"To manage capital profitably, someone must know the score…." Where but in Boston would you have found a wealth manager who considered being off key to be a fate worse than death? 

Boston Safe Deposit and Trust, alas, did not survive but was subsumed into what's now BNY/Mellon.

Here's a BNY ad from the fall of '65. Like Merrill Anderson's founder, BNY's agency favored illustrations over photos in ads.

Here's another fall tradition. Last Saturday morning my daughter's neighbor and a couple of friends were working away in the driveway with bushel baskets of apples and a cider press.