Wednesday, July 05, 2017

Chase Manhattan's Recycled Nest Eggs

From late 1966, here's what appears to be one of the last of Chase Manhattan's iconic nest egg ads.


But the ad agency must have had a couple of photos left over. Rejects, perhaps – shots never used because they looked too proletarian.  (Real wealth-holders had gardeners.) 

So here are the leftovers, recycled in the spring of 1967 to promote … savings accounts!



Weird, isn't it? For all those years Chase promoted the idea that wealth is a drag, made tolerable only by the bank's custodial and advisory services. Now Chase wanted ordinary folks to believe that maybe getting richer isn't so bad after all. 

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