Saturday, December 05, 2009

"Funny, You Don't Look Rich"

See the comments to Five Rules for Selling to the Rich at the WSJ Wealth Report for ever-useful reminders. For instance, this from Helen:
What I take away from this is that when I’m dealing with sales people I need to be more demanding - like a rich person would be! Perhaps I’ll get more respect.

This is all good advice and I appreciate it. But, honestly, this advice applies to anyone ….

Back in the 20th century, Thomas Stanley repeatedly told marketers to the rich – including trust new-business execs– that they didn't even know what the rich looked like.

Judging from other comments on this Wealth Report post, you can say the same in the 21st century.

No comments: