What Women Want

After surveying over 3,000 women and conducting focus groups and individual interviews, Spectrem Group finds that women consider honesty, trustworthiness and openness to be key criteria for selecting financial advisers. News to you?

“Across the affluent, millionaire and Ultra High Net Worth wealth segments, women want to be comfortable that advisers are focusing on their specific, personal financial needs - not on product or profit,” said Catherine S. McBreen, Managing Director of Spectrem Group. “In fact, a frank, straightforward approach is more important to wealthy women than investment track record, depth of products offered, referrals, and even fees.”

Caution: Remember that some men also seek trustworthy advisers.