Here are examples from Chemical Bank's ads fifty years ago.
The ad agency's perception: Men care about process: an investment adviser who works hard.
Women care about results: investment peace of mind.
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Notes for trust officers, private bankers and others concerned with estate and trust planning, from a Merrill Anderson Senior Editor and his retired mentor.
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1 comment:
Those Chemical Bank ads might have a place in Ms. magazines hall of shame.
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