Sotheby's went
all out to market the sales of Bunny Mellon's art, jewelry and home furnishings. The effort has paid off.
Mrs. Mellon's art sold for $158.7 million, well above estimate. Last evening the
sale of her jewelry and other interesting objects began. Prices often exceeded estimates by two or three times.
An apple-tree brooch crafted for her by Verdura was estimated at around $3,000. It sold for $26,250.
Said to be even bluer than the Hope Diamond, her magnificent blue diamond pendent sold for more than twice its estimate, fetching $32,645,000. (Prices include buyers premium.)
Bunny Mellon, an heiress twice over, surely had a good eye for
valuable objects. But I bet she never bought for investment. The old advice about profiting from art and collectibles – buy and hold what you like – still applies.