Monday, December 23, 2013

Two Ads Celebrating the Season

During the middle third of the Twentieth Century, at this time of year Coca Cola virtually appropriated Santa Claus. This ad, from 1963, features the next-to-last portrayal of Santa by Haddon Sundblom, the illustrator who brought the jolly old elf of The Night Before Christmas to life.

Christmas holiday ads by banks and trust companies half a century ago were rare. This Chase nest-egg ad was an unusual if partial exception. The ad copy is standard. The photo illustration isn't. It's the only example we've seen of a nest-egg ad where the egg plays second fiddle to the scenery. It's as if Chase were saying, "We want your business but gosh, isn't this an evocative holiday scene?'

No comments: