Wednesday, December 11, 2013

1963: The South Rises

Five decades ago, northerners left their wealth to be looked after in New York, Boston or Chicago when they headed to Florida. With this ad, from December, 1963, First National of Palm Beach sought to get in on the action. 

The ad had a name illustrator: Paul Calle. He was best known as a designer of postage stamps, notably this one:


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