So I stopped by the Apple store at 6:15 this evening, to take a look at the new OS 10.4 Tiger that just went on sale. The store was full, security was directing people to get into a line that stretched down the hall. Could have been 100 or so people waiting in line, and I don't have that kind of patience. I'll look at the software demo another day.
But I can't help but marvel at Apple's success in getting people so excited about a piece of software that, at the end of the day, doesn't do anything! Sure, it's the foundation for the rest of the Mac apps--but those are already working just fine!
What can trust marketers learn from Apple's example?