Winning Trust

I'm back from the Pennsylvania Bankers Trust and Wealth Management conference, held once again in lovely Hershey, PA. Learned a bit more about Milton Hershey and his trusts, perhaps enough to generate a newsletter article for next year.

We premiered a new product, Winning Trust, for raising awareness of the trust department and encouraging referrals of trust prospects within the bank. We first introduced a video training product called Winning Trust nearly 20 years ago, and it was a sensation in its day. The new product is deliverable via computer, as a standalone narrated movie or unnarrated PowerPoint slides.

The reaction from the PA bankers was good, though we had hoped for more. Perhaps people are just harder to impress these days.

A demo of the presentation will likely be posted shortly on the Merrill Anderson web site. I'll add a link for it when it's ready.