Wednesday, March 26, 2008

Trust marketing in a down market


The Wall Street Journal is reporting that Stocks Tarnished By 'Lost Decade', with the S&P 500 back where it was nine years ago. We're in the habit of extolling stocks for the long term, but the most recent edition of the Ibbotson Yearbook reveals that over the past ten years the total return of long-term government bonds beats large cap stocks. $1,000 in stocks at the beginning of 1998 grew to $1,780 in the next ten years, while the same $1,000 in bonds grew to $2,020.


What does one say to trust prospects about this state of affairs?

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