Thursday, April 03, 2008

Can Jonathan Clements Help Save Citi?

Citigroup may be down, as The New York Times details here, but it's not out. Among those riding to the rescue: Jonathan Clements, long-time author of the Getting Going column in The Wall Street Journal.

In his blog at Portfolio.com, Jeff Bercovici reports that Clements is leaving the WSJ to work at Citi:
On April 14, he'll join Citigroup as director of financial education for a new unit created to advise the "emerging affluent," investors with less than $500,000 in assets. His duties will involve creating content aimed at those investors, including blogs, columns and videos. Even though it could be construed as a form of marketing, he sees the task as very much in line with what he's been doing at the Journal: "I have no intention of sacrificing the principles I've spent the last two decades advocating, and Citigroup hasn't asked me to do so," he says.

No comments: