Monday, May 19, 2008

Boomer Wealth: Myth vs. Reality

The first, oldest members of the Baby Boom generation, born in 1946, reach age 62 this year. If you pay attention to all the marketing of rollovers and "distribution-stage" investment products, you would think that all 78 million Boomers are about to retire.

Think again. Those turning 62 will be lucky to retire at 72. Most Boomers are in their 50s, and only starting to think seriously about wealth accumulation. The youngest Boomers are in their mid-40s; retirement is barely a blip on their radar screen.

In other words, most Boomers are very much in the wealth-accumulation phase of investing, or should be. And some major media are taking steps to help them:

The New York Times has signed on Ron Lieber as a new personal-finance columnist. (The Times may have one eye on the Boomers, but the other is on Rubert Murdoch and his ambition to move The Wall Street Journal into the Times' general-news turf.) Lieber debuted with this Five Basics column.

Last Friday CNBC devoted a prime-time hour to BoomerAngst. The program gave new meaning to the term "once-over-lightly." Nevertheless, the basic point was incontrovertible: Boomers are going to need all the wealth-management help they can get.

2 comments:

Jim Gust said...

I read Lieber's column this morning. He's no Jonathon Clements.

JLM said...

No Jonathan Clements, for sure. Less style; perhaps more credulity. Nevertheless, Lieber's first column occupies the number-two spot in the Times' ranking of Top Five Viewed Features for the seven days ending May 20.