
In a WSJ column, Why We Fall for Financial Scams, psychologist Stephen Greenspan cites "the tendency of humans to model their actions -- especially when dealing with matters they don't fully understand -- on the behavior of other humans." Greenspan touches upon a number of financial crazes through the ages, including an inheritance fraud from the 1920s involving the supposed will of Sir Francis Drake.
Professor Greenspan has written a book, Annals of Gullibility. More recently he inadvertently invested some of his life savings with, yes, Bernard Madoff!
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