The Nesting Instinct in Trust Advertising

Does an empty nest symbolize last year's investment opportunities to you? It did for Fiduciary Trust Company's copy writer six decades ago:


Later in the 1950's, Chase Manhattan famously focused on what really mattered: not the nest but the nest egg! This example appeared in The New Yorker just fifty years ago.

Times haven't changed much, have they? High on the list of today's wealth-management prospects are empty nesters and people who can afford to mess around with horses.