Note what was then a cutting-edge innovation: no logo, just the bank name in plain type matched to the headline. Wasn't even the bank name, actually. You had to read to the last paragraph of the body copy for that: Morgan Guaranty Trust Company.
Thursday, May 06, 2010
A Classic Ad from 1985
Inflation was down and the stock market was up a quarter-century ago. That probably explains Morgan's braggadocious reference to investment results in the ad below.
Note what was then a cutting-edge innovation: no logo, just the bank name in plain type matched to the headline. Wasn't even the bank name, actually. You had to read to the last paragraph of the body copy for that: Morgan Guaranty Trust Company.
Note what was then a cutting-edge innovation: no logo, just the bank name in plain type matched to the headline. Wasn't even the bank name, actually. You had to read to the last paragraph of the body copy for that: Morgan Guaranty Trust Company.
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