Monday, October 25, 2010

Hunting for Wealthy Males?

To gain attention from well-heeled men, generations of advertisers have appealed to the hunting instinct.

"Eighteen holes of golf is like sitting in a rocking chair compared with a day's hunt," proclaims this 1931 ad from The Greatest Sporting Goods Store in the World.

Gentlemen hunters may have become more cautious after the Great Depression. The protagonist in this Chase nest egg ad from October, 1960, seeks pheasant, not bear. Still, give him credit for using a muzzle loader.

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