The survey's full name is impressive: The Private Client Reserve of U.S. Bank Millionaire Investor Insights Annual Survey. Reserve? Innovative term for a financial services unit. As a noun, the Oxford Dictionary tells us, "reserve" is generally used in the plural: "financial reserves," "military reserves." The second meaning may be closer to U. S. Bank's intent:
A place set aside for special use, in particularHope this doesn't mean millionaires are an endangered species.
- an area designated as a habitat for a native people.
- a protected area for wildlife.
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