Tuesday, June 07, 2011

Churn

According to a new Spectrem study, released in late May, "10% of ultra-wealthy respondents changed advisors [in 2010], compared with the 6% who did so in 2009. Also, 15% changed their primary financial institution."   So, client retention is more important than ever.

At the same time, the wealthy have grown somewhat weary of playing the market.  In 2009, 69% of those with more than $1 million to invest wanted to be involved in portfolio management on a daily basis.  That fell to 65% in 2010, then to 47% in 2011.

Give the job to the professionals!

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