About That Favicon

If Jim Gust's post resulted in identification of this blog's new favicon, It escaped me. So I'll explain.

In its early days, The Merrill Anderson Company was a little ad agency trying to look mature in the eyes of stodgy bankers. The company letterhead featured a discreet Merrill Anderson monogram, printed in brown ink on buff paper. The first rough sketch must have looked something like this:

By the 1960s, the company needed a mod look. The resulting abstraction of the monogram – twin peaks plus one – may not have been the art department's finest design solution, but it did inspire a welcome switch from buff to white stationery.