The legal boilerplate in this U.S. Trust ad from last fall is longer and more prominent than the body copy. How amusing.
Now comes this HSBC ad in the current New Yorker – with an even heavier overload of boilerplate. No longer so amusing.
The boilerplate warnings seem both unnecessary and misleading. Sure, timberland and shares in foreign companies can lose their value. So did shares in the old GM. No matter how one invests, it can be a cruel, cruel world.
Maybe the regulators should give the ad-making back to the copywriters.