Now comes this HSBC ad in the current New Yorker – with an even heavier overload of boilerplate. No longer so amusing.
The boilerplate warnings seem both unnecessary and misleading. Sure, timberland and shares in foreign companies can lose their value. So did shares in the old GM. No matter how one invests, it can be a cruel, cruel world.
Maybe the regulators should give the ad-making back to the copywriters.
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We did a 12-page self cover newsletter for a NY Bank for several years. The entire inside back cover, an entire page, was disclosures and disclaimers.
The worst part was thinking anyone would ever read that, let alone understand it.
This trend will only get worse.
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