Give the copywriter credit for taking the woman investor seriously. Take points off for the "women's intuition" jibe.
These days, women investors have become role models. See Warren Buffett invests like a girl
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The look of that Bache ad is 1950's stodgy by the Mad Men standards of 1966. Compare my favorite 1966 Schweppes ad, where the distinguished Commander Whitehead, president of Schweppes USA, hits the beach.
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