Leon Neyfakh surveys the pros and cons of preserving a celebrity's identity in this Boston Globe article.
Mad Men era note: Before Bill Cosby became a familiar father figure on sitcoms, he gained television stardom on I Spy. In that show Robert Culp and Cosby played CIA types, traipsing around the world under cover as a tennis player and his trainer/manager. A few NBC affiliates were so shocked by a black leading man they refused to run the show. For at least the first two of its three seasons on NBC – a big-deal network back then – I Spy was pretty cool.