Friday, May 12, 2017

Mother's Day

A wealth manager we'll call Ed just sent a financial-workshop invitation to my mother. The mailing arrived today, May 12, exactly 26 years after my mother died on the eve of her 95th birthday.

A little late, Ed!

Ed's off-the-shelf web site could use more care, too. When boilerplate copy calls for inserting your company name, the text should not still display the place marker "(DBA as)."

Whether breeding dogs or judging horticultural exhibits, my mother was conscientious in her work. Marketers of wealth management do well to follow her lead.

And for Ed's sake, clean up your mailing lists every quarter century!


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