But the ad agency must have had a couple of photos left over. Rejects, perhaps – shots never used because they looked too proletarian. (Real wealth-holders had gardeners.)
So here are the leftovers, recycled in the spring of 1967 to promote … savings accounts!
Weird, isn't it? For all those years Chase promoted the idea that wealth is a drag, made tolerable only by the bank's custodial and advisory services. Now Chase wanted ordinary folks to believe that maybe getting richer isn't so bad after all.
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