Thursday, October 04, 2018

Jeff Bezos Realizes an Impossible Dream

"Finally, to my nephew Harold, who ofttimes said, 'A penny saved is a penny earned,' and who also ofttimes said, 'Gee, Uncle Max, it sure pays to own a Volkswagen,' I leave my entire fortune of one hundred billion dollars."

That's the punchline from "Funeral," one of the coolest TV spots in Doyle Dane Bernbach's legendary ad campaign. In the 1960's, one hundred million dollars represented impossible richness, beyond even the most feverish dreams of avarice.

Half a century later, and with help from inflation, Amazon's Jeff Bezos has more than realized the impossible dream. He tops Forbes' 2018 list of richest Americans with a fortune estimated at one hundred sixty billion.

Watch "Funeral" here

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