Wednesday, May 15, 2019

1969 Trust Ads Featured Two Historic Generations

Half a century ago, Chemical Bank was running ads for trust and investment services that portrayed men and sometimes women of means.

This example features a member of the Greatest Generation – the men who came home from war and prospered in the quarter century that followed. His $830,000 wasn't chicken feed – it's equivalent to almost $6 million today.

Chemical's ads series became familiar enough to inspire this playful variation – a Trust Fund Baby from the soon-to-be-notorious Baby Boom generation.

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