Few business people answer phone calls until they’ve been robotically screened, and personal phone conversations have fallen out of fashion. Small wonder, then, that BofA’s Merrill
announced its brokers-in-training will no longer be required to make cold calls. (Attempt to make, that is – fewer than 2 percent of people who are cold called even answer the phone.)
Merrill instead will encourage young advisers to go prospecting on LinkedIn. Brace yourselves, LinkedIn members!
Full disclosure: The other day your obedient blogger actually did receive a cold call, not from a wirehouse but, surprisingly, from Fisher Investments.
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2 comments:
I have had several calls from Fisher Investments, but they were not truly "cold" calls. I often download Ken Fisher's columns, predictions, or "retirement mistakes." The calls are followups.
Did you tell the caller that you once hired Fisher to free lance a column for us? I always mention that.
I might have downloaded a Fisher column or two in Forbes long ago, but I've never asked for Fisher Investments marketing materials, so my call presumably was cold.
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