According to a Trusts and Estates study cited in this week's Barron's (subscribers only), nine out of ten heirs switch advisers soon after receiving their inheritances.
Are you wooing your young trust heirs as vigorously as you should be? Sounds like you have little to lose and lots to win.
According to Barron's, J.P. Morgan Private Bank does its wooing by inviting young heirs to gatherings in exotic locales, like St. Tropez.
Your marketing budget probably doesn't have room for that, but what about more modest gatherings, offering a combo of financial learning and socializing. A dinner cruise, maybe? A day on the ski slopes? You can think of something.