Of course at Merrill Anderson we've always said that newsletters provide results (even if the results are hard to quantify) but now we have independent verification. This article,Newsletter News: An informal survey of advisers shows that there are many reasons to have a newsletter. (registration required), reports that in an informal survey of fee-only and fee-based independed advisors, 72% said that having a newsletter "was an important part of their business building efforts." 65% mail quarterly, 13% monthly, the rest on some other basis.
What does a newsletter accomplish? The respondents say what we've long said at Merrill Anderson:
* Client communication and retention
* Visibility strategy
* Credibility building (reputation)
* Deliver planning and investment education
* Reinforce investment and business philosophies
* Create new business.
I love getting that third party validation.
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