The F-word in investing

Fiduciary.

Forbes magazine discusses the debate among financial planners about whether they are willing to accept application of the term to their client relationships. The answer is no, they don't want that term, but they are gingerly approaching the idea of explicitly promising to put the interests of their customers ahead of their own.

We've long touted fiduciary status as a key advantage of our bank and trust company clients. We'll be doubling down on that bet in the future.