Need New Business? Take a Bite of the Apple

We know. You're a meat and potatoes guy. You don't care what your ads and collaterals look like. You think all this image stuff is for wimps. You just want your sales force to bring in the business.

You need visual therapy.

Start with a visit to Fortune's Grouchy Geek. He reminds us that yesterday was the 30th birthday of the Apple II computer.

Perhaps even more important in the long haul, it was the 30th birthday of Apple's "bitten-apple" logo.

The rainbow apple (the 21st-century version is an elegant white) replaced Apple's original logo, which featured Newton sitting under an apple tree. Looked like a 19th century illustration.

Compare and contrast the old and the new:




Looks count. And they count all the more when you're selling something as generic as financial services.