The new "U.S. Trust, Bank of America Private Wealth Management" will be introduced in the fall with an ad campaign crafted by Hill Holliday.
The United States Trust Company in 1890,
when trust companies aimed to be perpetual.
when trust companies aimed to be perpetual.
One of the lesser ads Merrill Anderson produced
for U.S. Trust in the 1960s.
Circa 1960, the young turks at Merrill Anderson lobbied in favor of creating a short, modern logo for our most prized client: just US Trust.
It took quite a few years, and probably a few changes of ad agencies, before the client finally broke down and agreed to such informality.
for U.S. Trust in the 1960s.
Circa 1960, the young turks at Merrill Anderson lobbied in favor of creating a short, modern logo for our most prized client: just US Trust.
It took quite a few years, and probably a few changes of ad agencies, before the client finally broke down and agreed to such informality.
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