We're so rich, who cares about being wealthy?

A new Pew Research Center Study suggests that being or becoming wealthy is "very important" to just 13% of Americans! What really matters? These items jumped out at me:

Having time to do what you want (67%, the leading vote getter).
Being married (53%).
Living a religious life (52%, hey, where were the atheists the day the survey was taken?).

However, if we expand the focus to include those for whom being wealthy is "somewhat important," the nation appears more ambitious. Fully 53% value being wealthy, while just 10% say it is not important at all.

So I guess it is still safe to focus on financial security in our trust marketing.

Via WSJ's Wealth Report.