As The Washington Post reports here, little old community banks look awfully good by comparison. Deposits are pouring in. Seven-figure deposits, sometimes!
If you're the trust wing of a little old bank like Burke and Herbert or Sandy Spring – two of the community banks mentioned by the Post – opportunity for new trust business from affluent new bank customers isn't just knocking, it's practically breaking the door down.
[Start of commercial message] Many other community trust departments around the country have similar opportunities. Merrill Anderson has geared up to provide the marketing tools needed to seize those opportunities. [End of commercial message]
P.S. Burke & Herbert surely has one of the top-ten bank mascots.
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Wealth management is a term for services of high net worth individuals that includes private banking, investment advice and management, tax planning, financial planning and asset management. Banks, investment firms, insurance companies and other financial services firms realized that a personalized and broad set of consultancy, advisory and management for individuals with high net worth could make profitable economic sense.
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social marketing
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