What to Tell Your Clients (and Potential Clients)

In Ads That Soothe When Banks Are Failing Stuart Elliot of the NY Times looks at how financial advertisers are dealing with the panic. (Seems like only yesterday when it was only "the turmoil.")

He includes a worthy suggestion from Westport consultant Gary M. Stibel:

“The ads should tell people with money: ‘There is every reason to worry. That’s why we’re here.’ ”