Famous last words

Di Fara Pizza, a Brooklyn Legend, Raises its Price to $5 a Slice reports NYTimes.com. The price was $4 per slice in June. A 25% price hike during a recession? Seems risky to me, but according to the story the pizza is so unusually good that they are having no problem selling all that they make. All the pizza is made by one person, the owner, Domenico DeMarco, who is 72 years old.

The owner's daughter, Margaret Mieles, who manages the business, was asked if the price hike was temporary.

“We will never, ever lower the price,” Mrs. Mieles said. “It can only go up. It can never come down.”

A nice policy if you can enforce it.