"Funny, You Don't Look Rich"

See the comments to Five Rules for Selling to the Rich at the WSJ Wealth Report for ever-useful reminders. For instance, this from Helen:

What I take away from this is that when I’m dealing with sales people I need to be more demanding - like a rich person would be! Perhaps I’ll get more respect.

This is all good advice and I appreciate it. But, honestly, this advice applies to anyone ….

Back in the 20th century, Thomas Stanley repeatedly told marketers to the rich – including trust new-business execs– that they didn't even know what the rich looked like.

Judging from other comments on this Wealth Report post, you can say the same in the 21st century.