Saturday, January 02, 2010

Good Bye to “The Best of Good Buys”

When Sam Heitzman joined The Merrill Anderson Company, I soon realized his mind worked quicker than mine. Only once did I find him slow on the uptake.

Why, Sam wondered, was Paul Kangas on Nightly Business Report so fond of farewells? Why all those "good byes?"

"Not 'good byes,' Sam. Good buys. It's an investment program. He's wishing investors 'good buys.'"

Paul Kangas retired from Nightly Business Report, a program he co-hosted for 30 years, on New Year's Eve. If you missed the show, with Paul in his tuxedo, there's a link here.

All of us interested in marketing services to investors owe thanks to public television. Together with the late Wall Street Week, Nightly Business Report has helped make a generation of viewers more knowledgeable about investing and financial planning.

Over the next year, Nightly Business Report intends to reinvent itself for an age in which no one has to turn on the TV to find out how the market closed. We'll be interested to see what they come up with.

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