In February, 1958, thousands of trust officers and their bosses packed the Grand Ballroom of New York's Waldorf-Astoria for the Midwinter Trust Conference of the American Bankers Association. Both Chase (now JPMorgan) and City (now Citi) reportedly sent delegations of 100 or more.
By the following month, the troops of trust officers were back at their desks and looking for business. These ads ran in The New Yorker in March, 1958.
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