Two Marketing Masters Named Cohen

Steven A. Cohen, the billionaire hedge fund manager, is the subject of this Bloomberg profile. His funds account for about 1 percent of all the trading on U.S. exchanges.

Steve Cohen, "the Millionaire's Magician," was featured in yesterday's New York Times.

Clearly, both Cohens have mastered the art of marketing services to the wealthy. Hoping to master the art yourself? Consider both articles required reading.