Sunday, September 02, 2012

A “Sound Service” . . . An “Inquisitive Organization”

These two ads appeared in The New Yorker just fifty years ago, September, 1962.

The U.S. Trust ad, prepared by The Merrill Anderson Co. and intended mainly for newspapers, looks drab compared with First National City's salute to the amazing classical structures of Baalbek.

The copy holds up, however. The headline, dealing with the psychology of investing, attracted considerable attention. Trust companies today continue to help the wealthy get their heads around their money.

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