Friday, December 21, 2012

The Hardest Time to Invest

Disaster struck at 6:11 p.m. EST today – the world did not end. Skittish investors were left to face a looming fiscal cliff, a dysfunctional federal government. Surely this must be the hardest time to invest.

Yes, it is. It always is.

In this classic U.S. Trust ad from the December 29, 1962 issue of The New Yorker, the founder of the Merrill Anderson Company stated an eternal truth:
Investment decisions are always difficult, but always necessary.

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