This ad from December, 1962 also shows a man with a gun – except that a Purdey shotgun or rifle is a gun only in the sense that a $60,000 Swiss chronometer is a wristwatch. Purdey provides sporting weaponry to The Queen, The Duke of Edinburgh and The Prince of Wales. One of their shotguns could set you back $100,000 or more.
James Purdey and Sons is now owned by Richemont, a Swiss luxury goods holding company. Richemont also owns several watchmakers.