Sunday, December 02, 2012

Getting a Man's Nest Egg With a Gun

Chase Manhattan's legendary nest-egg ads of the 1950's and 1960's usually featured manly pursuits – sailing, fishing…and, of course, shooting. See examples picturing men with guns here, here and here.

This ad from December, 1962 also shows a man with a gun – except that a Purdey shotgun or rifle is a gun only in the sense that a $60,000 Swiss chronometer is a wristwatch. Purdey provides sporting weaponry to The Queen, The Duke of Edinburgh and The Prince of Wales. One of their shotguns could set you back $100,000 or more.

James Purdey and Sons is now owned by Richemont, a Swiss luxury goods holding company. Richemont also owns several watchmakers.

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